Updated: Apr 6
In recent years, vertical video has become increasingly popular, with social media platforms such as Tiktok, Instagram, and Snapchat leading the charge. The rise of vertical video can be attributed to the growing usage of mobile devices for content consumption, as most people hold their phones vertically when using them.
Vertical video has several advantages over horizontal video. Firstly, it provides a better viewing experience for mobile users, as it fits the full screen and eliminates the need to rotate the device. Secondly, vertical video can be more immersive, especially for certain types of content such as interviews or vlogs, where the subject is the main focus.
From a marketing perspective, creating vertical video is essential to reach younger audiences, who are more likely to consume content on mobile devices. Brands can also leverage the popularity of platforms like TikTok and Instagram to increase their visibility and engage with their target audience.
Moreover, vertical video has also opened up new creative possibilities, with many creators experimenting with unique formats and styles that are tailored to mobile devices. With the rise of short-form video content, vertical video provides an opportunity for creators to make an impact with concise and visually engaging content.
Vertical video comes across as more personable for the viewer and in the financial industry, that is the connection people are seeking to make.
The rise of vertical video is a trend that cannot be ignored, and creating it is increasingly important for content creators and marketers alike. With its many advantages, vertical video has become an essential part of the digital landscape and is likely to continue to grow at a rate of 100% every year.