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In today's digital age, visuals are becoming more important than ever before. With millions of videos and images being uploaded every day, it's essential to create an eye-catching thumbnail that will grab the attention of your target audience. But what makes a good thumbnail? Here are 5 things to consider.

  1. Clear and concise: A good thumbnail should be clear and easy to understand at a glance. It should represent the content of the video or image in a concise and straightforward way. Use clear and bold text, and avoid cluttering the thumbnail with too much information.

  2. High-quality visuals: Your thumbnail should be visually appealing and high-quality. Use bright and contrasting colors, and ensure that the image is sharp and in focus. Avoid using blurry or pixelated images, as this can be a major turnoff for viewers. It’s also a good idea to invest in a stock image site to put out quality images.

  3. Relevant to the content: Your thumbnail should accurately represent the content of your video or image. Avoid using misleading or clickbait-style thumbnails, as this can lead to disappointed viewers who feel like they've been tricked.

  4. Attention-grabbing: Your thumbnail should stand out from the crowd and grab the attention of your target audience. Use bold and contrasting colors, and choose an image that is visually striking and attention-grabbing.

  5. Branding: Finally, it's important to include your branding in your thumbnail. This can be as simple as adding your logo or brand colors to the thumbnail. This helps to establish brand recognition and make your content more easily identifiable. If you are creating thumbnails for another business, make sure to get high quality logos from them directly.

Content creation is still used pretty sparingly within the wealth management industry. Between compliance restrictions and the overall effort it takes, producing content is something that is just not on the top off most advisors minds. While we totally understand that there are a number of hold ups., we do want to highlight the benefits that advisors should focus on when considering content creation.

Educate: We know that most Americans don't save their money simply because they aren't informed on how easy it is or how important it is. So teaching them simple techniques or lifelong strategies that will give them a base level of finance knowledge will open their eyes to better practices. This is essentially planting the seed for them to grow into a more financially conscious person. This is turn will lead them to you when they decide to start their wealth management journey.

Reach A New Generation: Social media and Video content in particular is the most effective form of content. Not only does this boost engagement over all, but it is extremely receptive for Millennials and younger. As we are currently starting the great wealth transfer, becoming impressionable on these younger generations is crucial when wealth transfers down to them.

Build Your Brand + Network: Through video content you are able to better tell your story. These can be through brand stories or company culture videos. Not only does this solidify your brand with your current clients, but it gives potential clients an idea of what your firm is about.

Track + Analyze Results: When video is placed on your webpage, YouTube or social media you just scrape the surface on the capabilities of your content. After being online for a while, you will have access to a lot of helpful metrics. These analytics let you know how potential clients are interacting with your content, how they got to your website, and what they are doing on your website. Understanding these demographics more allows your firm to better target any marketing efforts you make.

- Optimum Films, Inc.

Saving money is essential for financial stability and security, but it can be difficult to get started. People often come up with excuses to avoid putting money into savings, and these excuses can hold them back from reaching their financial goals. Here are the top 5 excuses people use when it comes to saving money, and how to overcome them:

  1. "I don't make enough money": This is one of the most common excuses people use to avoid saving money. However, even small amounts of money can make a difference over time. Start small and increase your contributions as your income grows. You may be surprised at how quickly your savings will grow.

  2. "I have too many bills to pay": This is another common excuse, but it’s important to prioritize saving money. Consider reducing your expenses and finding ways to save on bills, such as negotiating with service providers or switching to more cost-effective options. You can also look for ways to increase your income to free up more money for savings.

  3. "I don't have time": It’s easy to get caught up in the busyness of life, but finding time to save is essential. Consider automating your savings so that money is automatically transferred to your savings account each month. This takes the pressure off of finding time to save, and ensures that your savings will grow over time.

  4. "I need to enjoy life now": It’s important to enjoy life, but it’s also important to prepare for the future. When you save money, you’re not sacrificing today’s enjoyment, but rather investing in your future well-being. Consider setting aside money for both savings and enjoyable activities, so that you can have both.

  5. "I'll start tomorrow": Procrastination is one of the biggest obstacles to saving money. Don't wait until tomorrow to start saving, start today. Take small steps, such as putting aside just $10 each week, and gradually increase your contributions. The sooner you start, the sooner you’ll reach your savings goals.

Overcoming these excuses requires discipline and commitment, but it’s worth it. Having a solid emergency fund and savings account provides peace of mind and financial security in the face of unexpected expenses and emergencies. Don’t let these excuses hold you back from reaching your financial goals. Start saving today, and take control of your financial future!

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