Video is rapidly becoming the most important form of media in the wealth management industry today. According to a study by the Content Marketing Institute, video content is the most effective form of content for building trust with potential clients in the financial industry. With the rise of online platforms and social media, video content is more accessible than ever before, and it has become an essential tool for wealth management firms looking to connect with their clients and prospects.
In addition, a study by Hubspot found that video content is also the most effective form of content for driving website traffic and lead generation. Videos can be used to provide a visual representation of complex financial concepts, making them more accessible and easy to understand for viewers. They can also be used to showcase a firm's expertise and build trust with potential clients.
Furthermore, a study by Animoto found that video is the most shared type of content on social media. This means that videos are more likely to be shared and viewed by a wider audience, providing wealth management firms with a greater reach and the ability to attract new clients.
Another study by the Aberdeen Group found that companies that use video in their marketing strategy see a 41% increase in web traffic from search engines. This is because video can be optimized with keywords and tags, making it more discoverable to potential clients searching for related topics.
Overall, video is a powerful and essential tool for wealth management firms looking to connect with their clients, educate them, and drive results. With the ability to build trust, increase website traffic and leads, reach a wider audience and boost search engine visibility, it is clear that video is a crucial component of any effective wealth management marketing strategy.
Sources:
Content Marketing Institute: The State of Financial Services Content Marketing 2020
Hubspot: The State of Video Marketing 2020
Animoto: The Future of Video Marketing 2020
Aberdeen Group: The Impact of Video Marketing in Financial Services Industry